London has always had a thriving fashion scene yet it has only attracted the attention of the press in the past few decades. London Fashion Week (LFW), was originally named British Fashion Week and was founded in 1971.

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The summer is winding down and a new school year is fast approaching. The start of a new school year comes with a whole new set of hopes and expectations for the coming months. It's exciting, it's a little bit daunting, and it's a fresh start for a new year....

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We’re excited to announce we are launching our Crowdfunding campaigns for our newest 16 inch boy doll  Max, and our best selling dolls Lydia and Matilda the first week of May 2019.  Make sure to sign up to our newsletter to keep up to date with our latest info! 

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We have lots of plans for 2019 so that we can continue to provide the best in design and quality for our customers and friends. We'll be sharing more over the next few weeks, but here is a quick peek at some of our strategies for this year.

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International Women's Day and what it means to own a women-led business today

It's an irrefutable fact that women are becoming a significant force in business today. According to the Global Entrepreneurship Monitor, they estimate that by 2022, one billion women will enter the economy as entrepreneurs, employers, or producers. And what's even more interesting is that research has shown that women-led companies outperform their peers three to one in the S&P 500. 

So on the surface, it looks like women-owned businesses are increasing in numbers, and they are pretty much nailing it, too. .. 

And yet...

Women-owned businesses continue to be notoriously underfunded  and female entrepreneurs typically start a business with only half the capital as men. 

 

And yet women-owned businesses continue to be notoriously underfunded  (only 2.2% of all venture capital in the US goes to companies founded solely by women) and female entrepreneurs typically start a business with only half the capital as men, a report commissioned by the UK Treasury found. The same report also states that if women were able to start a business at the same rate as men, more than 1.1 million more female-led companies would spring up in the UK alone. Those are businesses we are missing out on that could be making significant contributions to the economy.  And the ones that are up and running are often overlooked by the media with only 5% of media stories that cover the economy feature or centre on women.  And as we all know, lack of media coverage only makes it more difficult to run or fund a successful business. 

So what can we do to help support women-led businesses and encourage them to grow, enabling them to contribute to the economy and grow the workforce? 

Investing in or purchasing from female-led businesses is, of course, the obvious way to do that. Supporting businesses that you believe in and that are founded by women is a great way to help them grow and evolve. But there are other ways to help, too. New platforms like The F Company  , or Globally Spotted promotes, and amplifies women-owned businesses, helping them get the much-needed media attention which crucial to attracting new customers or potential funding. 

So if you are able to help shout about or otherwise support a women-owned business, now is the time to get involved. It makes a difference not only to the business itself but to our entire community and gives our next generation of girls the encouragement they will need to start their own journeys as empowered women, making their own way in the business world. 

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Toy fads may come and go but dolls have been around for thousands of years, and the benefits of playing with dolls are well documented. Here's what I've learned after 6 years in the toy industry.

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Small businesses are an important part of the community, whether they are online ( like us ) or in your local neighbourhood.

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My grandfather must have saved lives, but he rarely spoke of his time as a 16 year old ambulance driver during World War I.  I cannot image what he went through: I look at my son who is 16 and it breaks my heart to think of him on a battlefield. I can't even begin to comprehend what my grandfather - and so many others like him -  sacrificed for their countries...

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Raising kids who can think globally is important for our future. You can start by teaching your kids about other cultural celebrations.

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Coping with childhood stress can be difficult - for the children but also for the parents. Finding the right tools to help your child get through those difficult periods is really important and can help them learn to navigate tricky situations as they get older. Find out here what simple tools you can give your kids to help them deal with stress and anxiety.

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