Frances left her native shores of America nearly 25 years ago and has since lived in Italy and the Netherlands and now Britain. Frustrated with the lack of intelligent play on offer for girls, Frances founded A Girl for All Time® to address the gender-bias in toys .
She has been voted Top 100 Women in the UK Toy Industry two years in a row, and is the UK Chairwoman of the international non profit group, Women In Toys which is dedicated to promoting and assisting women within the toy and licensing industries.
Sandra is a critically acclaimed, award-winning screen-writer and director. Twice BAFTA nominated for her period feature films ‘Me Without You’ and 'The Governess’, her films focus on stories which explore the complexity and intensity of young female friendships. Her most recent feature length film for the BBC’s Christmas slot was an adaptation of the children’s classic ‘Ballet Shoes’ by Noel Streatfeild, starring Emma Watson, which won best film at the Rome TV festival. Her projects include BBC's 'The Hour' with Dominic West and Oona Chaplin, ITV's 'Endeavour', and the blockbuster hit-series 'Victoria' with Genna Coleman.
Peter is a filmmaker who studied at the Royal College of Art and the University of Southern California.
As well as writing for cinema and television, he has directed scores of commercials all over the world including Levis, Ford, Nokia, Martini, Carlsberg and Intel. As such he is always looking for the right balance of visuals and narrative, something he’s very excited to extend into book form.
David "Head of Boring Stuff" Cain is responsible for all things non-creative-but still-really-really-important (or so he says). David has a BS in accounting and information systems from the University of Illinois and an MBA from the Rotterdam School of Management. After over 20 years in investment banking and finance in London, David is finally able to use some of the stuff he studied and is a happier person for it.