Building a better brand for 2019 and beyond
Renewing our commitment to you
Well, 2018 is well and truly over and to be honest it was an interesting year to be in retail and manufacturing. We've seen iconic brands say goodbye, e-commerce sites close down, and retail shops reduce their number of stores at the end of the year.
Throughout all of the challenges of 2018 our goal has remained the same: to create and produce gorgeous, unique products that inspire play and help children connect with their families and their past.
This year, we are renewing our commitment to you - our customers, friends and fans - to provide the best possible products we can at the best possible prices.
We have spent the first 3 months of 2019 planning for this year - and beyond - so that we can do exactly that.
What you can expect from A Girl for All Time ®
We'll be posting lots more about our strategies soon, but these are the main areas we are committing to in 2019:
- Releasing new products
- Restocking some of our most popular items
- Offsetting our carbon footprint by reducing packaging, eliminating single use plastic and switching to recyclable paper wherever possible
- Restructuring our sales and marketing model so that we can offset the rapidly rising costs of manufacturing, raw materials, and shipping so that you end up with the best price possible.
Our commitment to you remains the same and I am really looking forward to implementing some exciting new changes so that we can continue to make gorgeous dolls, costumes and more for a long time to come.
'We believe there is so much to celebrate about childhood and we’re passionate about creating gorgeous dolls and books as intelligent and creative as the children who inspire us.'
Can't wait to share all of our plans with you over the next few weeks.
Have a great week -
x
